Ein schönes Zitat von Paul Boag aus seinem sehr empfehlenswerten Buch Digital Adaption. Es erklärt wunderbar, warum die Digitalisierung in vielen Unternehmen ein Rohrkrepierer ist:
The core problem with digital, faced by many large organizations, is that they were formed before the web existed. Their systems, processes, and (in many cases) people, are not configured to support it. This starts at the top of the organization, with senior management failing to understand digital.